Sports Marketing: Strategic Perspectives

Author: (USA) Shang Ke
Publisher:
Publish Date: 2004-08-01
Features: This book presents sports marketing knowledge through numerous marketing cases, focusing on strategic marketing. It covers the responsive framework of sports marketing, market selection decisions, sports marketing mix planning, as well as the processes of implementing and controlling strategic sports marketing. This book is suitable for students and faculty of sports management and sports marketing at colleges and universities, as well as professionals engaged in sports research and practice.