Travel Management Enterprise

Author: Li Baoming
Publisher:
Publish Date: 2004-08-01
Features: This textbook was developed based on practical teaching needs. It can be used as a core textbook for Tourism Management programs, as an elective textbook for Business Administration, Marketing, Logistics Management, and other related fields, or as a training manual for tourism enterprise management personnel. From the perspective of management theory, the book analyzes and studies the theories and methods of tourism enterprise management, preliminarily forming a "point, line, and plane" theoretical framework for tourism enterprise management, which includes tourism enterprise management, tourism industry management, and tourism area management. During the writing process, the book referenced and cited a large number of books and documents, including "Tourism Economic Management" edited by Ma Yong, "Modern Tourism Management" co-authored by Song Zhenchun, "Tourism Enterprise Strategic Management" co-authored by Li Jie and Zhao Wenhong, "Strategic Management" translated by Li Ke'ning, "Tourism Enterprise Management" co-authored by Du Jiang, "Tourism Marketing" edited by Lin Nanzhi, "Tourism Area Management" co-authored by Yue Liming, "Tourism Marketing" edited by Lin Nanzhi, "Tourism Area Management" co-authored by Zhao Liming, and "Cases on Tourism Industry Management in China and Foreign" written by Zhang Lili.