Travel agency management and operation

Author: Wang Chenguang
Publisher:
Publish Date: 2004-08-01
Features: The content of this book includes "Chapter 1 Introduction" Section 1 Travel Agencies and the Travel Agency Industry Section 2 The Nature and Functions of Travel Agencies Section 3 Types and Basic Business of Travel Agencies Section 4 Industry Characteristics of Travel Agencies
Chapter 2 Establishment of Travel Agencies Section 1 Characteristics and Professional Requirements of Travel Agency Work Section 2 Basic Conditions and Influencing Factors for Establishing Travel Agencies Section 3 Procedures for Establishing Travel Agencies Section 4 Forms and Organizational Structure of Travel Agency Establishment
Chapter 3 Product Development of Travel Agencies Section 1 Connotation and Form of Travel Agency Products Section 2 Factors Influencing Travel Agency Product Development Section 3 Principles and Methods of Travel Agency Product Development Section 4 Process of Travel Agency Product Development
Chapter 4 Procurement Management of Travel Agencies Section 1 Procurement of Travel Services by Travel Agencies Section 2 Procurement Strategies of Travel Agencies Section 3 Procurement Procedures of Travel Agencies Section 4 Management of Procurement of Travel Services by Travel Agencies
Chapter 5 Sales Management of Travel Agencies Section 1 Selection of Target Markets by Travel Agencies Section 2 Sales Strategies of Travel Agencies Section 3 Management of the Product Sales Process of Travel Agencies Section 4 After-Sales Service of Travel Agencies
Chapter 6 Promotion Management of Travel Agencies Section 1 Formulation of Promotion Strategies by Travel Agencies Section 2 Promotion Goals and Promotion Budgets of Travel Agencies Section 3 Advertising Management of Travel Agencies Section 4 Public Relations Management of Travel Agencies
Chapter 7 Reception Management of Travel Agencies Section 1 Group Tour Reception Services Section 2 Independent Tour Reception Services Section 3 Management of Reception Services by Travel Agencies Section 4 Handling of Emergency Situations During Reception
Chapter 8 Quality Management of Travel Agencies Section 1 Basic Concepts of Quality Management in Travel Agencies Section 2 Content and Implementation of Quality Management in Travel Agencies Section 3 Basic Methods and Quality Education of Quality Management in Travel Agencies Section 4 ISO9000 and Quality Management of Travel Agencies
Chapter 9 Human Resource Management of Travel Agencies Section 1 Overview of Human Resource Management in Travel Agencies