E-commerce Basics

Author: Huo Yanting, Editor-in-Chief
Publisher:
Publish Date: 2004-09-01
Features: The book is divided into 9 chapters, with the main content including: This book is one of the applied planning textbooks for 21st-century higher education institutions in the series of E-commerce, written by frontline teachers with rich teaching experience. The book is divided into 9 chapters: Chapter 1: Overview of E-commerce, Chapter 2: E-commerce Implementation Technology, Chapter 3: E-commerce Models, Chapter 4: Online Payment and Secure Transactions, Chapter 5: E-commerce Logistics Management, Chapter 6: Supply Chain and Customer Relationship Management, Chapter 7: Network Marketing, Chapter 8: E-commerce Laws and Regulations, Chapter 9: E-commerce Website Design and Management. Each chapter is followed by practical training guidance, which can be selected and used by instructors and students based on their teaching conditions. The book adheres to the principle of sufficient theory while emphasizing practical operations and the cultivation of applied skills to meet the actual needs of current teaching. It can be used as teaching material for undergraduate and junior college students, vocational colleges, and majors in e-commerce and economic and trade. It can also be referenced by other readers interested in the subject.