Sports Advertising Strategy

Author: Pan Xiaojue, Editor-in-Chief
Publisher:
Publish Date: 2004-07-01
Features: The book includes 7 chapters: Introduction, The Basics of Sports Advertising Operations: Research and Focus, The Media of Sports Advertising, Creative Thinking and Art in Sports Advertising, Psychological Strategies in Sports Advertising, Communication Strategies in Sports Advertising, and Composite Strategies for Several Important Types of Sports Advertising. Each chapter is followed by "Related Links," which is very practical for students to broaden their horizons and master real-world cases. It is a sports economics and management textbook with fresh content and innovative concepts.
Target Audience: Sports economics and management majors in higher education institutions, social sports majors, sports MBA students, in various levels and types of sports management agencies, sports organizations, and sports industry training programs.