Author: Han Furong/Ruan Pingnan/Xu Yanmei (Editor-in-Chief)
Publisher:
Publish Date: 2004-07-01
Features: This textbook is compiled in accordance with the requirements of the teaching guide on economic management courses for higher engineering programs issued by the National Education Commission's Higher Education Department and forwarded by the National Education Commission's Management Professional Teaching Guidance Committee. It takes into account the systematic nature of enterprise management knowledge, as well as how to integrate with existing disciplines, cross-cut, and permeate, while avoiding repetition with related courses. Although it is a foundational textbook, it highlights key chapters, offers content with a certain depth and relative independence, allowing instructors to select according to specific professional teaching needs. To reinforce and deepen understanding of the content, each chapter includes review questions and references.
Modern Enterprise Management Tutorial
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