Public Relations

Author: Jin Shiqing
Publisher:
Publish Date: 2004-07-01
Features: To facilitate teaching and help readers grasp the content of this book, each chapter includes a "Chapter Summary," followed by cases and discussion questions. This book can be used as a textbook for marketing majors in higher education institutions and is also suitable for social practitioners engaged in marketing or public relations. It is one of the volumes in the "Marketing System Textbooks." The book is divided into ten chapters, comprehensively introducing the basic theories and practical methods for establishing good public relations. The content includes: Introduction, Basic Elements of Public Relations, Main Functions, Organizational Structure and Personnel, Planning, Special Events, Written Work, Practical Techniques, Applications, and Etiquette.