Author: Song Guotao
Publisher:
Publish Date: 2004-08-01
Features: The greatest feature of the book is its novelty and practicality. It uses simple language, selects highly representative examples, and offers very pertinent advice for managers in the process of creating wealth. For managers who have just entered the field, it serves as an experienced guide; for seasoned managers, it is a loyal and helpful assistant; for anyone engaged in a profession related to management, it is an invaluable mentor and friend. The book discusses competitive strategies for success, brand planning, win-win situations between employees and bosses, and the forging of team cohesion through representative examples.
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