Learn Communication from Leadership Masters

Author: John Baldoni
Publisher:
Publish Date: 2004-08-01
Features: Leaders need to do more than just stand up and speak; they must integrate communication into everything they do, promptly share their views on issues that people care about and controversial topics, and open the door for future dialogue and discovery.
■ Create leadership messages—Decide what you want to say and do.
■ Communicate leadership messages—Use language, thoughts, and actions to help people understand the message.
■ Sustain leadership messages—Keep the message alive, fresh, and meaningful. Whether in good times or bad, leaders who communicate appropriately and frequently with others can improve performance, achieve results, and build a successful company. In this groundbreaking guide, John Baldoni, a senior leadership advisor, vision architect, and coach, explores the leadership communication styles of many of the world’s most influential leaders—from Winston Churchill, Katharine Graham, to Jack Welch, Colin Powell, Rosabeth Moss Kanter, and Rudy Giuliani, the mayor of New York City during the September 11 attacks. This book helps open the door to dialogue, making communication no longer mysterious.