Innovation Diffusion

Author: Everett M. Rogers (USA), translated by Xin Xin
Publisher:
Publish Date: 2002-06-01
Features: This book introduces two important concepts: uncertainty and information. Uncertainty refers to the likelihood of various events occurring in a specific situation. Uncertainty prompts decision-makers to gather specific information. When individuals face multiple choices with uncertainties, information often plays a crucial role.

📌 Related Posts