World-class fashion brand graphic design

Author: Tamara Chandra
Publisher:
Publish Date: 2004-06-01
Features: Today's fashion brands rely increasingly on their appearance, with brand image often being more important than the product itself. This book explores packaging methods to open up sales channels for fashion products—highlighting the role of graphic designers responsible for shaping brand image, as they will create bold graphic designs for these brands from trademarks, labels to shopping bags. The core of the book is to analyze 23 cases of print, color selection, invitations to exhibitions, websites, perfumes, and cosmetics, while also discussing the working relationship between fashion designers and graphic designers. They include Paul Smith and Allen Abel, Alexander McQueen and John Galliano and Michael Nash, Donna Karan and Tracy Lee, as well as Issey Miyake, Vivienne Westwood, and DG's in-house graphic design team. Tamara Chandra is the fashion editor of The Observer, specializing in writing articles on fashion and design. She previously served as the fashion editor of The Independent and has worked for fashion magazines such as GQ, Harper's Bazaar, Elle, and Marie Claire (translated as "Marie Claire" in Taiwan). Tamara Chandra's published books include Shoes: The Story of Fashionable Feet and Fashion Front: Antonio Berardi. The book includes 250 color illustrations.