Construction enterprise management and operation

Author: Tang Jianren
Publisher:
Publish Date: 2004-08-01
Features: This book is tailored to the teaching needs of vocational and technical college students in construction engineering management, aligning with the educational philosophy of such institutions. It comprehensively and systematically elaborates on the fundamental theories of business management in construction enterprises, incorporating numerous real-world examples. Building upon an introduction to the basic theories, characteristics, operational methods, and fundamental knowledge of business management in construction enterprises, the book provides a comprehensive overview of the specific operational practices.
The management of construction enterprises encompasses a broad scope, with various management areas significantly influencing one another. Therefore, this book takes construction project management as the main thread, focuses on business management as its core content, and starts with the business environment and market of construction enterprises. It systematically introduces topics such as an overview of construction enterprise management, brand management in construction enterprises, the construction market and business operations, construction enterprise planning management, construction enterprise construction management, construction enterprise quality management, construction enterprise safety management, construction enterprise production factor management, construction enterprise document and record management, construction enterprise culture construction, and construction enterprise business evaluation.
As part of the 21st-century construction engineering management series of planned textbooks, this book features policy relevance, comprehensiveness, practicality, and strong hands-on application. It incorporates concepts and methods of brand management and document and record management. This book can serve as a textbook for students in construction economics and management, construction cost management, real estate management, property management, and civil engineering construction and management-related disciplines in vocational and technical colleges and applied technology institutions. Additionally, it can be used as a reference for business management personnel in construction enterprises.