9 Strategic Management Methods Commonly Used by Top Global Companies

Author: Su Chunli
Publisher:
Publish Date: 2003-09-01
Features: This book is based on extensive experience analysis. By analyzing cases and summarizing their common characteristics, it elevates them into a theory. In Chapter, it summarizes a more general global resource allocation strategy, which is specifically reflected in the allocation of tangible resources, intangible resources, and human resources of top-tier enterprises. In Chapter 2, it summarizes the specific implementation strategies of the customer satisfaction strategy and analyzes the relationship between customer satisfaction and customer loyalty. In Chapter 8, it elaborates on the personalized image strategy of top-tier enterprises. In Chapter 9, it provides a detailed explanation of how the multi-level brand portfolio strategy is applied within top-tier enterprises.