Strategic and Competitive Analysis: Methods and Techniques of Business Competitive Analysis: Methods and Techniques of Business Competitive Analysis

Author: Craig Fleischer
Publisher:
Publish Date: 2004-07-01
Features: The authors, Mr. Craig Fleischer and Ms. Barbara Benossuson, are experts in strategic and competitive analysis. They have extensive experience in corporate consulting, research, and teaching in the fields of strategy and competitive intelligence, and have both published articles and given presentations internationally. Their collaboration ensures a perfect balance between the theoretical and practical aspects of this book. The content is rich and detailed, primarily elaborating on the techniques of business analysis, competitive data, and information analysis, including strategy, competition, customers, environment, evaluation, and some general analytical models. The first part of the book focuses on the logic of strategic and competitive analysis, while the second part covers the latest developments in the field of strategic management research, related disciplines, and information that may initially seem unrelated. This book can help analysts and decision-makers draw effective conclusions based on limited data. It is a comprehensive and highly practical textbook, serving as a reference for students, researchers, and scholars in the field of strategic management, as well as providing an effective guide for professionals engaged in practical strategic management work.