Consumer Behavior

Author: Fu Guoqun
Publisher:
Publish Date: 2004-07-01
Features: With the development and spread of modern marketing theory, research on consumer behavior has been gaining increasing attention. To date, not only have theories and practical work in the field of marketing shown great enthusiasm and interest in consumer behavior research, but scholars from many other fields have also inadvertently turned their attention to this research topic, attempting to use the theoretical approaches from their respective research fields to unveil the mysteries of consumer behavior.