Service Marketing

Author: Li Xiao
Publisher:
Publish Date: 2004-07-01
Features: This textbook is characterized by its systematicity, forward-thinking nature, and suitability for junior high school students. It not only covers the fundamental knowledge, basic theories, and essential skills of the marketing major but also introduces new fields and concepts in marketing theory of that time. Additionally, it reexamines the marketing theory system from a strategic perspective, aligning with the characteristics of the new century.