International and Chinese Wisdom Advertising Classics and Reviews

Author: Bai Guang
Publisher:
Publish Date: 2004-10-01
Features: The entire book is presented to readers in a light, humorous, and witty style, enabling consumers to understand and grasp advertising information in a pleasant mood. This book is the second volume of "Three Volumes of Emotional, Intuitive, and Rational Advertising Slogans." The 3 categories of 42 types totaling 3,107 advertising slogan expressions compiled by us are the crystallization of experience and wisdom from advertising professionals and business managers in China and abroad. We merely classified and added brief comments based on our research. If you carefully and diligently understand these classic advertising slogans, you will surely become an excellent advertising slogan creator or a proficient modern business manager.