Consumer psychology

Author: Ma Yishuang
Publisher:
Publish Date: 2004-03-01
Features: This book primarily elaborates on the basic theories, principles, strategies, and methods of consumer psychology. It can serve as a teaching text for majors such as Trade Markets, Marketing, Business Management, and Foreign Trade in higher financial and economic institutions. Additionally, it is suitable as a teaching material or reference book for correspondence universities, television universities, part-time universities, cadre training programs, and related fields. It can also function as a work guidance book for economic professionals. Guided by Marxist philosophy, the book closely connects with China's national conditions and the practices since reform and opening-up. It references recent specialized works, teaching materials, and research achievements, while also drawing on reasonable and useful theories and methods from overseas in this discipline. The book strives to achieve a balance between theory and practice, incorporating both qualitative and quantitative analysis, as well as logical and figurative thinking, aiming to become a book with strong theoretical and applied value.