Shape the company's best brand

Author: Nicolas Inde
Publisher:
Publish Date: 2004-05-01
Features: Centered around corporate philosophy, shaping a strong corporate brand, winning the trust and loyalty of employees, customers, consumers, and shareholders. This book explores how businesses should understand and manage their corporate brands. Chapter 1: What Constitutes a Corporate Brand and Why It Is Increasingly Important to Manage It Positively.
Chapter 2: Trust Issues and How to Build Trust.
Chapter 3: Provides an analytical model for corporate brands.
Chapter 4: Discusses the outcomes of a well-managed brand in the presence of loyal customers, shareholders, and employees.
Chapter 5: Defines practical methods needed for managing corporate brands.