Tourism Consumer Behavior

Author: Swobrock
Publisher:
Publish Date: 2004-09-01
Features: This book examines consumer behavior from the perspective of the tourism service industry, explaining and analyzing consumer behavior in various fields such as tourism operations, destinations, hotel accommodations, sightseeing tourism, and retail tourism. It summarizes the models and regional differences of the tourism demand market and predicts and analyzes future trends in tourism consumption. Combining theoretical elaborations, the author presents 22 real-life cases of tourism consumer behavior to readers, demonstrating how consumer behavior theory is applied in tourism marketing practice. This provides readers with more vivid and practical hands-on experience beyond basic theoretical learning. Target Audience: Undergraduate students and faculty in tourism-related fields, as well as professionals in the tourism industry.