Plan Proposal Writing Practical Guide

Author: Dai Guoliang
Publisher:
Publish Date: 2004-06-01
Features: To become an A+ grade outstanding and successful enterprise, it is essential to be comprehensive in various functional areas of business management. Therefore, the author of this book proposes the common foundational knowledge that senior executives or high-level planning personnel must possess, namely four core knowledge courses: strategic management, marketing management, international business, and financial management. These four areas of knowledge can also be referred to as the four major foundational internal skills. In addition to discussing the theoretical content and related issues of the aforementioned four major knowledge categories, this book also aims to enhance the readers' comprehensive planning skills through the interpretation of 168 key terms and the reference of 190 case studies on planning framework content. This is hoped to help readers advance step by step in their careers and achieve success in all aspects of their work.