How to create a great advertisement

Author: Liang Ting-jia
Publisher:
Publish Date: 2004-05-01
Features: The interview subjects of this book cover a wide range of fields, with discussions on experiences from different professional areas. It helps to gain a deeper understanding of the uneven gaps in Taiwan's advertising industry. Through in-depth and comprehensive writing, the book is highly valuable for learning and reference. The book provides a delicate portrayal of Taiwanese advertisers, highlighting their professionalism in work but also revealing their lack of life planning and organization, which warrants reflection and improvement. The book's predictions about the trends in the mainland Chinese advertising industry are not alarmist. If change is desired, Taiwanese advertisers must engage in deeper communication and enhance their diverse adaptability, inclusiveness, and leadership skills. With these efforts, there is hope for a turnaround. The book is highly suitable for advertisers, marketers, media professionals, and others in related industries who are considering development in mainland China. After arriving there, they can avoid excessive concerns, isolation, and restlessness, and instead become the admirable and enviable Taiwanese advertisers who excel both in work and in life.