You are the brand

Author: Montoya
Publisher:
Publish Date: 2004-09-01
Features: Personal branding is your public symbol and the foundation of your reputation. This book analyzes numerous case studies to dissect the factors influencing personal branding, the principles and effective tools for building a successful personal brand. It promises to bring a paradigm shift in thinking. Now is the time to build your own brand. Highly recommended by the influential marketing master Al Ries! Praised by hundreds of media outlets in Europe and America. First print of 15,000 copies.
Why do you work day and night but still fail to grow your business? Why do the tycoons in every industry always seem to thrive and make fortunes? The answer lies solely in personal branding. Personal branding is your public symbol and the foundation of your reputation. Building a personal brand means integrating your abilities, personality, and unique qualities to maximize your influence and turn others' perceptions into opportunities.
Through analyzing some highly typical case studies, this book dissects the factors influencing personal branding, the principles and effective tools for building a successful personal brand. It points out that to ensure your personal brand remains enduring, it must be continuously tested, repositioned, effectively managed, and expanded as the market evolves. The book also provides a detailed 12-month plan for building a personal brand.
While writing this book, the author interviewed hundreds of successful entrepreneurs, professionals, and company owners. This is a wealth of knowledge on personal branding. If you read this book cover to cover, you will learn what expert marketers take years to master.