Thought Power

Author: Chen Yusong
Publisher:
Publish Date: 2004-09-01
Features: Thought Power is a brand-new concept proposed by the author. What role does Thought Power play in the development of a business? Based on eight years of practical experience in corporate management, Chen Yusong spent five years writing this classic work, comprehensively interpreting the value and importance of Thought Power in corporate operations. From a scientific discovery to a product, from a company to an industry, from managing products to managing businesses, to managing culture, and building brands, it is all the result of the author's outstanding thoughts and the power of Thought Power. In the book, Chen Yusong wisely examines the glorious history of Zhen's development from its initial creation to its current growth, as well as the three devastating crises and three triumphant victories of Zhen—the behind-the-scenes details of crisis management, the bold moves and grand strategies, and extraordinary strategic decisions. He also shares his profound insights in leading a high-quality company forward with courage. Throughout the book, it is evident that Thought Power makes this company stand out, and only a strong Thought Power can achieve great things. This work is not only an individual's thoughts and practices but also the thoughts and culture of an increasingly great company, becoming a model for imitation and powerfully influencing an industry and an era. Thought Power is no longer just a concept but has become a discipline.