Boat Tour and Cruise Management

Author: (USA) Manzini / Gao Ling
Publisher:
Publish Date: 2004-07-01
Features: "Cruise Sales and Cruise Management" is a unique textbook:
· It explores the topic from the perspective of a professional currently working in the cruise industry. You will gain insights into how a true insider approaches cruise sales, marketing, and operations.
· It makes the reading process for cruises enjoyable. Cruising is fun, and a book about cruising—especially a textbook—should be too. "Cruise Sales and Cruise Management" transforms your learning experience into a pleasure, much like reading an essay in a magazine.
· It employs multiple educational strategies to help you remember and understand the content you read. Bold fonts, bullet points, headings, charts, tables, photos, and application examples are used to clarify, emphasize, and reinforce knowledge. The result is: you absorb the material in this book at a significantly higher rate.