Big IT Failure

Author: Chapman
Publisher:
Publish Date: 2004-08-01
Features: This is an MBA-style teaching manual written by the author based on their personal experiences. The book contains many little-known details of business warfare, witty cultural backgrounds, and thought-provoking maxims, allowing readers to experience the essence of high-tech competition in a relaxed and enjoyable way. This is an MBA-style teaching manual written by the author based on their personal experiences. Through the author's sharp insights as a professional, lively and fluent writing style, and the unique humor of Americans, this book analyzes ten representative and deeply influential foolish failures in the IT industry. These ten failures involve ten major aspects of business operations, including: the magic of industry standards, the shadow of "shrinking" products, the quagmire of product positioning, the lessons of market relationships, the confusion of giant enterprises, the pitfalls of corporate mergers, the bewilderment of brand strategy, the imbalance of technology orientation, the truth of corporate public relations, and the temptation of technological illusion. The book contains many little-known details of business warfare, witty cultural backgrounds, and thought-provoking maxims, allowing readers to experience the essence of high-tech competition in a relaxed and enjoyable way.