Modern Business Basics

Author: Shang Zhiping
Publisher:
Publish Date: 2004-08-01
Features: This textbook is a foundational theory course for the e-commerce program in secondary vocational schools. Adhering to the spirit of integrated curriculum, the textbook focuses on the needs of professional positions and the actual conditions of students. It comprehensively introduces the essential knowledge and skills required for modern business from the perspective of the modern business field, making it a mandatory textbook for e-commerce majors. The textbook is divided into nine chapters, covering fundamental concepts and development trends of modern business, modern business organization and management, commodity circulation and commodity operation, business enterprise strategies, marketing strategies, modern business commodity management, modern business capital management, modern business management practices, and the basics of international business. The content is rich, up-to-date, and reflects the latest research findings both domestically and internationally. It combines theory with practice, features a lively and distinctive writing style, demonstrates innovative spirit, and meets the teaching needs of secondary vocational schools. This textbook can serve as a foundational course textbook for e-commerce programs and other commercial and trade programs in secondary vocational schools. It is also suitable for short-term training, on-the-job training, and self-study. Additionally, it can be used as a reference for marketing personnel, e-commerce professionals, and those in other commercial and trade fields.