Network Marketing (3rd Edition) (3rd Edition)

Author: Judy Strauss
Publisher:
Publish Date: 2004-07-01
Features: This book can be used as a textbook for marketing courses. It primarily introduces marketing in the context of the Internet and other information technologies, discussing the opportunities and challenges faced by marketing in the Internet era. The Internet and other technologies have increased the efficiency of existing marketing functions, changed many marketing strategies, fundamentally altered consumer behavior, and facilitated new business models that enhance customer value and improve company profitability.