Modern enterprise management

Author: Zhao Yousheng
Publisher:
Publish Date: 2004-08-01
Features: This book is compiled based on the characteristics of vocational and technical education and the needs of teaching. The entire book is divided into 9 chapters, including an introduction to modern enterprise management, modern enterprise systems, marketing, modern enterprise strategic management, modern enterprise quality management, modern enterprise financial management, modern enterprise human resource management, technical economic analysis, and management in the new century. The book takes "what should be known" and "what should be done" as the starting point, with theoretical knowledge being essential and sufficient, focusing on practical applications. It highlights the basic concepts and principles of modern enterprise management, offers a broad perspective, presents innovative concepts, and provides concise content. It is suitable for non-management majors in vocational and technical colleges and adult college education, as well as for teachers, students, and relevant management professionals in ordinary universities.