Principles of Microeconomics (2nd Edition)

Author: Frank
Publisher:
Publish Date: 2004-08-01
Features: One of the key features of this book is that it moves away from the excessive reliance on mathematical derivations found in traditional textbooks, instead providing intuitive economic concepts and ideas through numerous examples. The author introduces core principles and then illustrates and applies them with a wealth of cases. The book also includes questions and exercises related to these principles for students to practice after class. Another feature of this book is its emphasis on cultivating students' ability to apply economics, encouraging them to use basic economic principles to understand and explain real-world problems around them. As an introductory textbook for microeconomics, this book is suitable for use in higher vocational and college programs in economics and management-related fields, as well as for general readers seeking to understand microeconomics. McGraw-Hill Education has prepared rich online resources for this book. Visit: www.mhhe.com/economics/frankbernanke2. One of the key features of this book is that it moves away from the excessive reliance on mathematical derivations found in traditional textbooks, instead providing intuitive economic concepts and ideas through numerous examples. The author introduces some core principles and then illustrates and applies them with a large number of cases. The book also includes questions and exercises related to these principles for students to practice after class. Another feature of this book is its emphasis on cultivating students' ability to apply economics, encouraging them to use basic economic principles to understand and explain real-world problems around them, thereby both sparking students' interest and making the core issues of economics easy to grasp. As an introductory textbook for microeconomics, this book is suitable for use in higher vocational and college programs in economics and management-related fields, as well as for general readers seeking to understand microeconomics.