Modern sports marketing

Author: Zhao Changjie, Editor-in-Chief
Publisher:
Publish Date: 2004-11-01
Features: This book, as a sports marketing textbook that segments the sports market and takes the P theory as its main line, breaks through the writing patterns of previous sports marketing textbooks. The book's features include a thorough and concise grasp and understanding of the essence of modern marketing theory, which is organically integrated with the national conditions and the current status of China's sports industry. It covers a broad range of topics, in addition to the basic theories of marketing and sports marketing, it nearly encompasses all major sectors of the sports industry, each discussed in depth and with meticulous detail. The explanations are easy to understand yet concise.