Adaptive strategy of the enterprise

Author: Wang Miao
Publisher:
Publish Date: 2004-07-01
Features: The 21st century is an era of economic globalization, knowledge-based, and informatization. Against the backdrop of rapidly changing socio-economic conditions, the development environment for enterprises is becoming increasingly complex, uncertainty has greatly increased, and the competitive conditions for enterprises have undergone profound changes. In the face of dramatic changes, enterprises must formulate a responsive strategy—adaptive strategy. This book studies the adaptive strategies of enterprise imitation to changes, mainly including outsourcing strategy, alliance strategy, virtual strategy, and marginal competition strategy. From both theoretical and practical perspectives, this book conducts an in-depth, detailed, systematic, and thorough research and discussion on these four strategies, aiming to provide theoretical basis and practical support for enterprises to formulate adaptive strategies in changing market environments.