English-Chinese Comparative Management Pocket Manual: Customer Relationship Management

Author: (English) Turner/Lin Dai
Publisher:
Publish Date: 2004-06-01
Features: We live in a rapidly changing and increasingly competitive environment, where winning, consolidating, and developing customers while expanding profits is becoming more challenging. Who would doubt the critical importance of specific customers to the success of a business? Today's Customer Relationship Management (CRM) strategies should drive cross-functional team work both inside and outside the company to further improve the business. This book will help you understand what Customer Relationship Management is, from strategy to practical implementation. Effective CRM strategies can bring significant improvements to a company's profitability, revenue growth, and sustainable development. Any business with customers will find inspiration in this book.