Marketing: Best Practices

Author: Michael R. Schankert, Peter R. Dixon
Publisher:
Publish Date: 2003-02-01
Features: The book's features include:
1. Covers the newest arguments and topics in the field of marketing and provides in-depth explanations of these topics.
2. Emphasizes real-world issues, guiding readers to contemplate the marketing opportunities they face.
3. Focuses on technical issues, integrating chapter concepts with web applications and exercises.
This is a passionate and insightful masterpiece unprecedented in traditional marketing principles textbooks, covering all aspects of markets and market conditions. It combines the expertise of 16 authoritative experts, with each chapter written by an authority in a specific field of marketing. The book provides modern marketing strategies and techniques for enterprises to stand out in increasingly fierce market competition. Compared to traditional marketing principles textbooks, the book's features include:
1. Covers the newest arguments and topics in the field of marketing and provides in-depth explanations of these topics.
2. Emphasizes real-world issues, guiding readers to contemplate the marketing opportunities they face.
3. Focuses on technical issues, integrating chapter concepts with web applications and exercises.