Chinese Marketing Methods -- Price and Channels

Author: Lu Qiang
Publisher:
Publish Date: 2005-04-01
Features: The book includes more than 120 cases. Over 90% of the cases are from Chinese companies in the Chinese market, while a few are from foreign companies in the Chinese market or from foreign companies in foreign markets. To enhance the timeliness of the cases, more than 60% of them occurred in the last 5 years. Each case in the book is listed separately for easy reading. The cases are closely linked to the main text and serve as an organic supplement to it. Some viewpoints that are not elaborated on in the main text are explained in the case analysis, making the reading process more concise and aligning with the characteristics of "marketing," which must be "case-based" and "speaking with cases." The book extensively incorporates materials and insights from various sources. If this book has any merit, it is not the achievement of any single individual but the collective effort of many renowned and unknown colleagues.