Travel Management Comprehensive Overview

Author: Zhang Guanghai
Publisher:
Publish Date: 2004-07-01
Features: The author has many years of experience in teaching and scientific research, demonstrating outstanding abilities in both fields. They write with personal insights based on their own experiences, combining theory with junior high school education, which is beneficial for deepening teaching and scientific research. The book includes both interpretations and discussions of general tourism phenomena and categories, such as the analysis and classification of concepts like tourism resources, tourism planning, tourism culture, tourism economy, hotel management, and tourism markets, as well as summaries of management theories and behaviors. The book is based on cutting-edge issues in the field of management studies. It not only focuses on new developments in traditional management disciplines but also emphasizes research on the forefront of management studies. At the same time, it strives to adopt the most recent research materials and methods, ensuring the timeliness and scientific rigor of the research.