Research on Innovation in Marketing Management

Author: Quan Xijian et al
Publisher:
Publish Date: 2004-07-01
Features: In recent years, with the continuous emergence of a large number of translated works on advanced Western management theories and research papers on domestic cutting-edge issues, domestic management research has made remarkable progress. The development of theory is an inevitable requirement of practice. However, objectively speaking, the development of business management disciplines in China still lags behind management practice. With the deepening of China's economic system reform, domestic enterprises are more actively participating in fierce market competition, which places higher demands on business management practices. Practical experience not only calls for further development and prosperity of management disciplines but also creates conditions for their growth. At the same time, theory and practice are interactive. New developments in business management disciplines will undoubtedly enhance the innovative capacity of enterprise management. The authors of this book are long-term frontline personnel engaged in teaching and research, with outstanding research and teaching capabilities. They all write with personal insights based on their own experiences, combining theory with practice, which is beneficial for deepening both teaching and research.