Customer Value Chain and Customer Satisfaction

Author: Cui Xun et al
Publisher:
Publish Date: 2004-07-01
Features: With the development of society and the improvement of people's living standards, the pursuit of life value and the means to meet life needs have become diversified. The pursuit of life has evolved into a complex value system. People instinctively or consciously regulate various value links within the system to maximize the value of life. Consumption activities are a subsystem within customer value, and the products or services provided by a certain enterprise are merely a part of this subsystem. Therefore, "customer satisfaction" in a specific consumption activity is the result of the interaction of various factors within the customer value system and even the life value system.