Cultural color

Author: Heller
Publisher:
Publish Date: 2004-04-01
Features: Eva Heller conducted a large-scale anonymous survey on 200 concepts related to emotions and characteristics. The survey results show: red and pink represent love, gold and red represent happiness, yellow represents jealousy, and black and silver represent elegance. The author also provides background material on the effects of color, explaining the symbolic meanings of gender: why green symbolizes budding love while brown symbolizes hidden love. Why black, red, and gold are colors for men, while white, blue, and silver represent women. This book includes all colors we consider to have independent psychological effects, including mixed colors like brown, orange, gray, pink, purple, as well as gold and silver.