Interpret Chinese Marketing

Author: Lu Taihong
Publisher:
Publish Date: 2004-10-01
Features: Professor Lu Taihong, renowned as a top marketing expert in China, has devoted 15 years of hard work to truly laying a solid foundation for establishing a locally-oriented marketing system in the country. The publication of this book coincides with the current trend where Chinese enterprises are striving to further globalize and urgently need to develop a localized marketing discipline. It undoubtedly adds a "highlight" to Chinese marketing management.