Telemarketing

Author: Zhao Yunlong
Publisher:
Publish Date: 2003-01-01
Features: In October 2002, the total number of fixed-line and mobile phones in China reached 400 million, making it easy to imagine how vast the field of telesales could be. This book introduces the subject of telesales from a theoretical perspective, with clear organization and a rigorous framework, making it suitable for marketing students currently enrolled in school. The book elaborates on telesales as an emerging discipline from seven aspects: the integration of telephones and marketing, telesales techniques, telesales management, the present and future of telephones and marketing.