Enterprise Marketing Director Self-Service Tool Library

Author: Li Jian
Publisher:
Publish Date: 2003-01-01
Features: Managers in enterprise departments are the main drivers and executors of enterprise management. The management level of enterprise department managers directly determines the level of enterprise management. Therefore, to improve management level, enterprises must have and cultivate high-level department managers. The "Easy to Be a Manager Series" is a set of reference books tailor-made for department managers of various functional departments in enterprises. Managers in enterprise departments are the main drivers and executors of enterprise management. The management level of enterprise department managers directly determines the level of enterprise management. Therefore, to improve management level, enterprises must have and cultivate high-level department managers. The "Easy to Be a Manager Series" is a set of reference books tailor-made for department managers of various functional departments in enterprises. The "Easy to Be a Manager Series" includes 6 books: "Self-Help Toolkit for Enterprise Administrative Managers," "Self-Help Toolkit for Enterprise Human Resource Managers," "Self-Help Toolkit for Enterprise Production Managers," "Self-Help Toolkit for Enterprise Marketing Managers," "Self-Help Toolkit for Enterprise Financial Managers," and "Self-Help Toolkit for Enterprise Procurement Managers." Each book includes 7 parts: This series aims at the institutionalized and standardized management of enterprise functional departments, taking the institutionalization, standardization, and efficiency of relevant management functions as the starting point. It compiles various currently effective contents that help enterprises achieve institutionalization and standardization, providing useful references for the daily management of department managers in an effective way.