Commercial real estate investment, financing, and operation management

Author: Wang Xuedong
Publisher:
Publish Date: 2004-08-01
Features: The commercial format represented by malls, which has recently emerged, is a concrete manifestation of humanistic culture in modern society and represents the major trend of future commercial development in China, aligning with the scientific outlook on development. The success of commercial real estate projects lies in the success of both real estate development and commercial operations. Both must be achieved simultaneously; neither can be neglected. This book integrates investment and financing with operation management for commercial real estate projects, adopting a perspective of emerging, independent, and large-scale industries. It systematically elaborates on rigorous and professional operational methods from market analysis, project planning, investment decision-making, financing methods, development and construction to operation management, striving to solve the industry's long-standing problem of "two separate skins": those who understand commerce but not real estate development, and those who understand real estate development but not commercial operations, leading to project failures. This book is suitable for real estate developers and professionals in related fields. It comprehensively and systematically expounds on the theory and practice of investment and operation management for commercial real estate projects, bridging the gap between real estate investment and development and commercial format operations. The author, adapting to the current trends in commercial real estate development, systematically explains the procedures and steps that should be followed in commercial real estate development in the book. Additionally, it summarizes practical cases of investment, financing, and operation management for commercial real estate projects, proposing universally applicable experiences. Although these theoretical elaborations and practical summaries are far from perfect and even contain numerous flaws, there is no doubt that they will play a certain guiding role in the healthy development of China's commercial real estate industry and promote the improvement of China's real estate investment and development as well as commercial format operations.