Modern Fashion Enterprise Management Handbook

Author: Xu Ruixin
Publisher:
Publish Date: 2004-07-01
Features: Since China's entry into the WTO, the apparel industry has taken on the role of the world's manufacturing base. In a natural survival and natural development environment, it strives to survive and grow. Based on the current models of China's apparel enterprises, there are mainly three models: first, the brand development strategy model; second, the professional order processing and production model; third, the small enterprise and workshop model. To improve and enhance the survival competitiveness of enterprises and boost economic benefits, the editor has written this book specifically for apparel management professionals and technical personnel. This book organizes the functions of modern apparel enterprises in order, assigning them to various departments in a practical and applicable manner to assist enterprises in modern management and trade reference. Table of Contents: Part I General Theory Part II External Environment and Positioning Management of Each Department Part III Financial Management Part IV Positioning Management of Internal Departments Part V Practicalities of Building Corporate Image Main References