Real Estate Project Full-Process Planning: Theory, Practice, and Cases

Author: Jia Shijun
Publisher:
Publish Date: 2003-11-01
Features: The entire process planning of a real estate project refers to the comprehensive planning and deployment work undertaken by a developer from the moment they acquire land, including market research, consumer psychology and behavior analysis, market positioning, project design and planning, formulation of pricing strategies, advertising strategies, sales strategies, and the early involvement of property management. Real estate project planning is an emerging and interdisciplinary field that combines planning theory with real estate development, real estate investment, real estate appraisal, real estate operations, real estate marketing, and property management, and applies it to the practical operation of real estate projects. This book is the first to systematically explore the issues of the entire process planning of real estate projects from theoretical, practical operational, and case demonstration perspectives. It is a valuable resource for real estate professionals and can also be used as a teaching reference for relevant majors in higher education institutions.