Event Planning and Marketing

Author: Hu Qian
Publisher:
Publish Date: 2004-07-01
Features: This book is suitable for the majority of exhibition and convention industry practitioners in China, senior government officials and industry association (chamber of commerce) members responsible for overseeing the exhibition and convention industry, as well as theoretical researchers in the field. It can also serve as a core textbook for exhibition, tourism, and hotel management majors in higher education institutions. The book is structured according to the intrinsic connections and sequence of organizing an exhibition, from the initial project planning and feasibility analysis, to exhibition recruitment and promotion, through the opening of the exhibition, on-site management, and finally the closing and dismantling. This book is suitable for the majority of exhibition and convention industry practitioners in China, senior government officials and industry association (chamber of commerce) members responsible for overseeing the exhibition and convention industry, as well as theoretical researchers in the field. It can also serve as a core textbook for exhibition, tourism, and hotel management majors in higher education institutions.