MBA Practice: Crash Course in Marketing: Crash Course in Marketing

Author: Murphy
Publisher:
Publish Date: 1999-08-01
Features: When you must make major business strategies and success or failure hangs in the balance, you need reliable, authoritative information immediately. Not tomorrow, not next week, but now! With the help of "MBA--Marketing Crash Course," you can achieve your goals! Whether you are a struggling entrepreneur, a busy marketing manager, or a fresh graduate, "MBA--Marketing Crash Course" will come to your rescue--delivering the knowledge you need right to your hands. This book focuses on the core topics of marketing (4P: Product, Price, Place, Promotion), while enhancing the new concepts of "Customer" and "Action Marketing" to apply marketing principles to the real business world. In this book, for any basic marketing project in planning, people, especially those who need answers immediately, can find systematic and concise discussions. The book also includes insights from thinkers, practitioners, and the world's best MBA programs.