Brand chain

Author: Ju Tianzhong
Publisher:
Publish Date: 2004-05-01
Features: This book is one of the "Trademark Brand Warfare Series," and the series has the following characteristics:
1. Rich and Comprehensive Content: The series provides in-depth analysis of how to plan and develop brands to generate revenue for businesses, a long-standing concern for corporate executives and brand professionals. It covers all important areas of brand management, including brand design, planning, shaping, management, and operations, fully reflecting the level of theoretical research and practical exploration in global marketing academia in the 21st century.
2. Scientific and Practical, Highly Actionable: The series summarizes the successful experiences of world-renowned brands and presents the most classic brand charm-building strategies globally. It also outlines numerous rules for achieving brand success, benefiting both new business participants and seasoned professionals in creating a strong brand.
3. Progressing from Simple to Complex, Rapid Improvement: The series explains the foundational knowledge framework of brands, elaborates on the knowledge modules required for brand shaping, and provides systematic thinking models, methodologies, and epistemological concepts that are globally leading. The writing style emphasizes academic rigor and linguistic fluency, with the use of diagrams and formulas to ensure clarity and precision. Brand strategy requires a long-term effort, spanning generations. Only by treating quality as lifeblood and pursuing innovation for development can we create and build strong brands. Only by taking brand awareness and credibility as the starting point for management and operations, and by improving brand reputation as an index, with brand loyalty as the goal, can we solidly nurture brands to ensure their healthy and steady development, unleashing their invaluable charm.