Marketing Case Studies and Tutorials

Author: Wang Peizhi
Publisher:
Publish Date: 2002-05-01
Features: This case study textbook is completely consistent with the structure of "Marketing Principles and Practice" in its system layout. The book consists of fourteen chapters, each including three parts: the first part is a summary of the chapter content; the second part is case introduction and analysis; the third part is supplementary reading materials. This textbook is primarily aimed at vocational and technical education in finance and economics. It can be used for classroom teaching, as well as for extracurricular reading and exercises. It is also a must-have reference for faculty and students of finance and economics institutions, as well as for business and management professionals.