Market analysis

Author: Du Jize, Cheng Junmo (Editor-in-Chief)
Publisher:
Publish Date: 2001-11-01
Features: This book systematically introduces the basic content of market analysis, including fundamental theories of the market, methods of market research and market forecasting, data analysis and processing, technical analysis and macroeconomic analysis methods, as well as the characteristics and analytical methods of different types of markets. Compared to other books introducing market analysis theories, this book has the following main features: First, it provides a more comprehensive content, aiming to introduce as much as possible of the content involved in market analysis; Second, the analytical methods are more operational, as they are explained with numerous examples, making it easier for readers to understand; Third, novelty, as the authors have incorporated many of the latest achievements in market analysis during the writing process; Fourth, emphasis on the application of quantitative analysis methods, highlighting the role of quantitative methods in market analysis; Fifth, strengthened cross-disciplinary connections with other theoretical frameworks. This book can be used as a professional textbook for economics and management majors in higher education institutions, as well as for general readers.